The first bowler hat graced the cranium of mankind in 1849 when Edward Coke, the younger brother of the 2nd Earl of Leicester, wanted a piece of headgear that could be worn by the game keepers. This piece of head gear, then sometimes branded as the coke hat (pronounced cook), was originally designed for gamers to protect them from the painful wrath of low-hanging branches. The bowler was first created by the magical hatters, Lock & Co., and ever since then has been a great hit with many contemporary fashionistas. In the 1950s and 1960s many wore the bowler hat to work, especially the civil servants along with the prudent and stiff lipped bankers. Today, it is has perhaps come to symbolize British style in its many forms as it is used to complement and complete a range of outfits and styles.